RadiusMapperRadiusMapper Pro
Trade Area Analysis, Redefined
See where your customers actually come from
Move beyond arbitrary circles. Our trade area tool uses real travel patterns to define primary, secondary, and tertiary catchment zones — then layers on demographics, competition, and spending data.
Features
The Complete Trade Area Toolkit
Multi-Ring Analysis
Define concentric trade areas based on drive time, walk time, or distance. Customize ring boundaries to match your business reality.
Demographic Profiling
Instantly pull population, income, age distribution, education, and household composition for any trade area ring.
Market Penetration
Overlay your customer data to calculate penetration rates by zone. Identify underperforming areas with untapped potential.
Competitive Mapping
See every competitor within your trade area. Analyze market share and identify gaps in competitor coverage.
Growth Modeling
Project trade area evolution using population growth trends, new development data, and traffic pattern shifts.
Cannibalization Analysis
Evaluate trade area overlap between your own locations. Quantify the impact of new sites on existing stores.
Why Travel-Time Trade Areas?
Circles Lie. Isochrones Don't.
A 10-mile circle includes areas separated by rivers, highways, and mountains that customers would never cross.
Travel-time trade areas follow real roads and account for actual driving conditions, giving you the true customer catchment.
Customers don't think in miles — they think in minutes. A 15-minute drive time is a more natural boundary than a 7-mile radius.
Our isochrone-based trade areas are a materially better fit for real customer behavior than radius-based methods — the delta is the error a radius carries into your forecast.
Know Your Market. Own Your Territory.
Start with a free isochrone map, then unlock multi-ring analysis and demographic profiling.
Common Questions
What is trade area analysis?
Trade area analysis is the process of defining the geographic zone from which a business actually draws its customers — then layering demographics, competition, and spending data inside that zone to understand who you're serving. It's the foundation for site selection, market-penetration modeling, and cannibalization analysis.
What is a catchment area analysis?
Catchment area analysis is trade area analysis applied to a specific facility — a store, clinic, school, or service hub. You draw the catchment (usually a drive-time or walk-time polygon), then quantify the people inside: population, income, age, commute behavior, daytime-vs-residential mix. RadiusMapper builds catchment areas as isochrones that follow real roads, not straight-line circles, so the analysis reflects how customers actually move.
What's the difference between a trade area and a service area?
A service area defines where you're willing to operate. A trade area defines where your customers actually come from. Trade area analysis is backward-looking and data-driven, while service areas are forward-looking coverage zones.
Can I define custom trade area rings?
Yes. You can set any combination of drive time, walk time, or distance rings. Common setups are 5/10/15-minute, 5/15/30-minute, or 1/3/5-mile rings, but you can customize to any values that match how your business actually flows.
What demographic data is included?
Population, households, median income, age distribution, education, household composition, consumer spending indices, and daytime vs. residential population — rendered at the neighborhood (tract) level and refreshed annually with a published timestamp.
Can I overlay my own customer data?
Yes. Upload customer addresses, transactions, or sales by zip code to calculate real penetration rates by zone, spot under-penetrated areas, and validate trade area boundaries against observed behavior instead of assumptions.
How is this more accurate than a radius?
A radius (a straight-line circle) treats a river, a highway, and open road as equivalent. Isochrone-based trade areas follow real road networks, so a 15-minute drive-time polygon captures who can actually reach your location in 15 minutes — a materially more accurate picture of real customer origins than a straight-line radius.