RadiusMapperRadiusMapper Pro
Location Intelligence That Drives Decisions
Turn geographic data into competitive advantage
Combine foot traffic patterns, demographic insights, and travel time analysis to understand any location at a deeper level. Built for analysts, strategists, and decision-makers.
Capabilities
Everything You Need to Understand a Location
Foot Traffic Analysis
Understand visitor patterns, peak hours, dwell times, and customer flow for any point of interest. Benchmark against competitors.
Trade Area Mapping
Define real customer catchment areas using actual travel patterns — not arbitrary circles. See where your customers really come from.
Demographic Overlay
Layer neighborhood-level demographics, income, household size, and consumer spending onto any trade area or isochrone.
Market Coverage
Visualize your network's total reach. Identify coverage gaps and overlap between locations across your entire portfolio.
Trend Detection
Track how foot traffic, demographics, and competitive landscape shift over time. Spot emerging opportunities early.
Competitive Intelligence
Map every competitor in your trade area. Compare visit share, cross-shopping patterns, and customer overlap.
How It Works
From Data to Decision in Minutes
Choose a Location
Enter any address or drop a pin. We instantly gather travel time, demographic, and point-of-interest data for the surrounding area.
Analyze the Data
Explore layered insights — trade areas, foot traffic estimates, competitive density, and demographic profiles — all in one view.
Take Action
Export reports, share interactive maps with stakeholders, or pipe data directly into your models via our API.
Use Cases
Built for Teams That Think in Maps
Real Estate & CRE
Evaluate properties with foot traffic data, demographic context, and competitive landscape. Compare locations side-by-side with quantified scores.
Retail & Restaurant Chains
Optimize your network with trade area analysis, cannibalization modeling, and white-space identification. Understand where your next store should go.
Logistics & Delivery
Define service zones based on actual travel times. Optimize depot placement and delivery fleet coverage with isochrone-based planning.
Urban Planning & Government
Analyze transit accessibility, emergency service coverage, and pedestrian walkability. Data-driven infrastructure planning at any scale.
Ready to See Your Market Clearly?
Start with our free calculators or explore the full Pro platform for enterprise-grade location intelligence.
Common Questions
What is location intelligence software?
Location intelligence software turns geographic data into business insights. It combines foot traffic, demographics, travel-time catchment areas, and competitive context on one map so real-estate, retail, and operations teams can make location decisions with evidence instead of intuition.
How is this different from location management software?
Location management software catalogs your existing sites — stores, clinics, depots, franchises — on one map. Location intelligence goes further by enriching each site with demographics, trade areas, foot-traffic, and competitive signals, and scoring potential new sites against your existing portfolio. RadiusMapper Pro does both in one platform.
How is location intelligence different from GIS?
Traditional GIS is a general-purpose spatial toolkit — powerful but built for specialists. Location intelligence is a focused layer on top of that, aimed at business decisions: trade areas, foot traffic, demographics, and competitive context. You get answers in minutes without writing spatial SQL or managing shapefiles.
How is this different from the free calculators?
The free calculators create single isochrone maps. Location Intelligence Pro adds demographic overlays, foot-traffic estimates, competitive mapping, scoring models, and portfolio-level analytics — plus API access for integration.
Can I bring my own customer or sales data?
Yes. Upload a CSV of customer addresses or sales transactions and overlay them against any trade area or demographic layer. This is the fastest way to calculate real market penetration, spot under-served territories, and validate new-site decisions.
Can I integrate this into my existing tools?
Yes. Our REST API returns GeoJSON with code examples for cURL, Python, JavaScript, and TypeScript. Pipe results into any BI tool, GIS platform, or custom application. Custom integrations are available on the Pro tier if you need a deeper hook.
How accurate is the underlying data?
Every isochrone, choropleth, and trade area is computed at query time — never a black-box score. Demographics render at the neighborhood level, isochrones use live road-network routing with real traffic signals, and foot-traffic signals are aggregated and anonymized. Every value is timestamped so you know exactly how current it is.