RadiusMapper

RadiusMapper Premium

20+ Data Layers, One Click Away

Turn any map into a demographic dashboard

Browse our Data Marketplace and toggle on population, income, age, employment, housing, and behavioral data layers. Each layer renders as a real-time choropleth directly on your map.

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Data Catalog

Everything You Need to Understand a Market

Demographics

Population density, median age, household size, diversity index, and under-18 / senior population breakdowns — all at the neighborhood level.

Economics & Income

Median household income, per capita income, poverty rate, employment rate, and consumer spending patterns for any area.

Housing & Transit

Median home value, median rent, owner vs. renter ratios, vacancy rates, commute times, vehicle ownership, and internet access.

Behavioral

Foot traffic density, walk scores, transit coverage, and consumer spending by category. Understand how people actually use a location.

Competitive

Business POI data with category filters. See every competitor, their locations, and how they overlap with your trade area.

Always Fresh

Every layer is timestamped and refreshed on a published cadence — demographic layers annually, behavioral layers monthly — so you always know how current the number is.

Included Layers

Free Layers & Premium Layers

Two core layers are free for all users. Upgrade to Premium to unlock the full library.

Free (2 layers)

  • FREE
    Population Density
    Total population by neighborhood
  • FREE
    Median Household Income
    Income heatmap across tracts

Premium (18+ layers)

  • PREM
    Median Age
    Age distribution by tract
  • PREM
    Diversity Index
    Simpson's diversity score
  • PREM
    Employment Rate
    Civilian employment data
  • PREM
    Median Home Value
    Housing values by tract
  • PREM
    Avg Commute Time
    Mean travel time to work
  • PREM
    + 13 more
    Income, poverty, housing, transit, and more

How It Works

Add Context to Any Map in Seconds

01

Open the Data Marketplace

Click the Layers icon in the tool rail to browse the full catalog. Search by name or browse by category.

02

Toggle On a Layer

Tap "Add" on any layer to render it as a live choropleth on your map. Color intensity maps to the data value for each neighborhood.

03

Analyze & Export

Click any tract for detailed values. Combine layers with isochrones and trade areas. Export data as CSV or include in PDF reports.

Start Exploring the Data Library

Two layers are free — no account required. Upgrade to Premium for the full library of 20+ data layers.

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Common Questions

What is a census overlay?

A census overlay is a live map layer that renders demographic data as a choropleth on top of your map. Toggle on 'Median Household Income' and every neighborhood in the viewport shades by its income value — no spreadsheets, no GIS software, no data wrangling. Overlay income, population, age, or housing on any isochrone or trade area to instantly understand the people inside it.

Where do I see demographic data by zip code?

Every demographic layer renders at the neighborhood (tract) level and rolls up cleanly to ZIP code, city, county, or any custom polygon you draw. Toggle a layer, zoom or draw to a ZIP, and the value for that ZIP — population, income, age, housing, whatever — appears instantly.

What geographic coverage do the data layers have?

Demographic and economic layers cover the entire United States at the neighborhood level. Behavioral layers like foot traffic and walk scores are available in most US metros. Global demographic coverage for key international markets is on the roadmap.

How often is the data updated?

Demographic layers are refreshed annually. Behavioral layers (foot traffic, spending) are refreshed monthly. Every layer carries a timestamp so you know exactly how current a number is.

Can I combine data layers with isochrones?

Yes. Toggle on any data layer while viewing a drive-time or walk-time isochrone. The choropleth renders underneath your trade area, giving you demographic context for any travel-time zone.

Can I export the underlying data?

Yes. Premium users can export layer data for any visible area as CSV. You can also include data summaries in PDF reports alongside your maps.

Are the free layers really free?

Yes. Population Density and Median Household Income are available to all users, no account required. They render as live choropleths directly on the map.