RadiusMapperRadiusMapper Pro
Find Your Next Best Location
Data-driven site selection & scoring
Compare candidate sites with quantified scores based on demographics, accessibility, competition, and foot traffic. Stop guessing — start proving.
The Process
Site Selection, Quantified
Define Candidates
Drop pins on potential sites or upload a list of addresses. Each site instantly gets a profile with surrounding demographics, points of interest, and travel accessibility.
Score & Rank
Our model scores each site across weighted criteria: population density, income levels, competitive saturation, drive-time accessibility, and foot traffic potential.
Compare & Decide
View side-by-side comparisons with interactive maps. Export detailed reports for stakeholder presentations. Iterate until you find the optimal location.
Scoring Model
What Goes Into a Site Score?
Every site is evaluated across six dimensions. Adjust the weights to match your business model.
Population Density
Total population and household counts within configurable drive-time radii.
Income & Spending
Median household income, disposable income, and consumer spending indices.
Competitive Density
Count and proximity of direct competitors within your trade area.
Accessibility Score
Drive time, transit access, pedestrian walkability, and parking availability.
Foot Traffic Potential
Estimated daily visitors based on nearby anchors, generators, and traffic patterns.
Custom Criteria
Add your own data layers — zoning, lease rates, brand affinity, or any custom metric.
Who It's For
From Single Sites to Thousand-Store Networks
Franchise Development
Evaluate franchise territory viability. Score locations against your proven success profile and identify markets with the highest potential.
Commercial Real Estate
Provide clients with data-backed site recommendations. Generate professional reports with demographic profiles, traffic data, and competitive context.
Retail Expansion
Plan your next 10, 50, or 500 locations with portfolio-level optimization. Minimize cannibalization while maximizing market coverage.
Healthcare & Services
Ensure equitable service coverage. Identify underserved areas and optimize facility placement based on population needs and accessibility.
Site Selection FAQs
What is retail site selection?
Retail site selection is the process of finding, scoring, and ranking candidate locations for a new store, restaurant, or service against quantified criteria — demographics, accessibility, foot traffic, competitive saturation, and trade-area overlap with existing locations. The goal is to replace broker gut-feel with evidence you can defend to a real-estate committee.
What does a site selection tool actually do?
A site selection tool collects candidate addresses, enriches each with surrounding demographics and points of interest, computes drive-time and walk-time trade areas, and scores each site against weighted criteria. RadiusMapper Pro lets you configure the weights to match your concept, compare sites side-by-side on a map, and export a defensible report.
How is this different from sending a broker a list of criteria?
A broker finds listings that match a spec. A site-selection tool scores every candidate — including ones no one has pitched you — against a consistent model, so you see the full opportunity set and can rank it without cherry-picking. You also keep the scoring logic for the next 10 sites, not just this one.
Does it work for franchise territory evaluation?
Yes. Franchise development teams use the site selection tool to validate that a proposed territory has enough population and income to hit break-even, and to protect existing franchisees from cannibalization when a new territory is drawn next door.
How reliable are the recommendations?
Every number is computed — never a black-box score. Demographics render at the neighborhood (tract) level, drive times come from live road-network routing with traffic signals, foot-traffic signals are aggregated and anonymized, and points of interest are curated from open data. You can see the underlying value behind every recommendation.
Stop Guessing Where to Open Next
Start with a free radius map, then unlock the full site selection toolkit.